Janice Benson: Fair Food Goes Blue-Ribbon
This year’s Northwestern Michigan Fair was a week of great beginnings.
It started when local attorney and farmer Dan Hubble, a firm believer in our Taste the Local Difference project, invited me to talk to his fellow fair board members about getting more local foods into the fair. He felt this year’s 100th Anniversary fair was a great opportunity to showcase our region’s many agricultural offerings. In past years, there were many local things there--local kids, local animals, but not much local food. You could view the prize-winning zucchini or tomato, but finding local food to eat was difficult. So was finding healthy food.
We talked with the board about Taste the Local Difference, offered to help food vendors localize their menus, and suggested we staff a Taste the Local Difference booth at the fair to feature local products. Everyone agreed to this would be a good start, and the response was overwhelming!
We contacted the vendors and encouraged them to purchase local products. We also contacted 4-H; they always have a food booth at the fair and seemed like natural partners in promoting local agriculture. I worked very closely with their coordinator, Kay Wagner who was very excited by the idea. She was considering adding fruit and veggie bowls to their menu, but getting local fruits and veggies would be even better.
I helped Kay line up five local farms to supply the produce: Buchan's Blueberry Hill, King Orchards, Black Star Farms, Zenner Farms, and Marvin's Garden Spot. It was well worth the work it took to gather items from each farm: Kay and her staff were thrilled with the beautiful, fresh produce and happily posted a sign announcing the farms.
Fairgoers were thrilled, too: 4-H sold out of fruit bowls in just a few hours and needed more produce to keep up with the demand! It was exciting to watch it all unfold: the smiles on the farmers faces as I picked up more produce, the 4-H staff in awe at the popularity of their new menu items, fairgoers’ pleasure at finding some fresh, healthier options to eat.
We quickly started thinking about next year; 4-H is considering buying ground beef from local farmers and adding a fresh local green salad to their menu.
We shared our booth with Cherry Capital Foods. Together we passed out our Taste the Local Difference food guides; sold fresh, local produce, beverages, and snacks; and talked to people about how local food and our local economy connect. So many people stopped by, excited to see the fresh produce and local products. Over and over we heard, “I'm so glad you're doing this!"
We sold local tomatoes to a vendor who began making fried green tomatoes at her booth; we provided another with a week's supply of local sweet corn; we sold fresh green beans to the fairgrounds restaurant. We even helped fairground campers looking for tomatoes, potatoes, and corn for dinner!
The fair board members stopped by all week to say how glad they were to have us there. Now they are committed to supporting local farmers in many more ways in the future. So this is just the beginning: We're talking about a weeklong farmer's market and more healthy foods choices. What a wonderful lesson--about how some very small steps can lead to some really exciting things for local farms and local food!



Enough worrying and wondering! Let’s focus on how easy it can be, really, to find and eat good, affordable food when a community comes together to make it happen.
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There’s big news about global warming, and it’s heating up Traverse City.